Olsenhaus- Pure Vegan was founded by Elizabeth Olsen in August of 2008 in New York City. The mission was to merge passions for design, fashion, function and being a voice for animals, the environment, transparent business practices and unwavering values in ethical and social responsibilities. Elizabeth has been an outspoken advocate against the use of animals for food, clothing, experimentation and entertainment while assisting in movement towards a higher state of consciousness for planet earth and all of mankind. Through Olsenhaus she is able to speak for the animal kingdom specifically, but also about the connection of all living beings on this planet and the collective consciousness beyond.
Elizabeth holds 2 degrees one from FIT in NYC in Accessories Design, and a Liberal Arts Degree from University of Florida. Her experience in the industry honed her knowledge of business, management, creation of brand, imaging and marketing. She has lived and worked on both coasts, as well as crisscrossed the globe extensively for work and pleasure to all throughout Europe, South America, Africa, and all of Asia.
Notable positions from her professional career have included the Creative Director for Tommy Hilfiger handbags, and creative direction and design for Calvin Klein, Bulga, Nine West, Anne Klein, Jodi Arnold and many others. She also had a career as a wardrobe and prop stylist in film, commercials and print for clients- Nike, Nike Goddess, IBM, Nissan, Corbis and Universal Studios to name a few. In addition she held the position of Producer and Head of Wardrobe for the photography agency Superstock, managing photo shoots, casting, locations and setting up a temporary studio in Kuala Lumpur, Malaysia.
Elizabeth has led a lifestyle of health and wellness for over 20 years, first vegetarian for 19 years, then vegan since 2008. She has studied Metaphysics and Theology all her life. She is also an educator regarding the leather industry, the true cost of material goods, a former model and a painter.
As a small child she realized there was odd behavior in the way humans connected with and treated animals. Upon seeing a pamphlet from PETA on vivisection, she empathized deeply, feeling the fear, agony and pain from the living being that was being tortured. She chose not to live in denial. This started the quest for as much information as was available on how animals were being used in laboratories, factory farms, circuses, zoos, fur farms and the list goes on and on. Astonished these crimes against living beings were taking place she started the first animal rights club at her college preparatory high school in Florida to spread the truth and work towards ending these atrocities. This was only the beginning.
During her career she traveled extensively. As a creative director she traveled to factories and tanneries, where she personally witnessed and researched the process of tanning animal hides. She discovered the horrific devastating environmental pollution of the leather industry, deathly hazardous conditions the workers endured and how this industry directly supports the meat and dairy industry.
Olsenhaus was created to illustrate plundering, cruelty, and greed are not synonymous with true style. By promoting consciousness and awareness Olsenhaus is a leader in changing the fashion industry and the mainstream perception of veganism. She is pioneering in changing the “face” of being vegan and trailblazing in education on the leather industry. One is easily able to lead a compassionate lifestyle without sacrifice in luxury or style.
The name Olsenhaus pays homage to her Nordic heritage- Norwegian, and Irish, by combining her last name, Olsen, with “haus” the German word for house. “Pure Vegan” has been incorporated into the logo since the beginning to signify that the company was founded with this mission. There are no additional product lines associated with Olsenhaus that are not 100% vegan.
Today, the line is sold in 14 countries at select retailers, both department stores and boutiques. Notable stores include Nordstrom, Barneys, Fred Segal, Amazon, Brandos, Ekyog and Ron Herman. Olsenhaus is contacted on a daily basis by eco- boutiques that are opening all over the world, so Elizabeth is proud to be a source of inspiration, a supplier and support to the new wave of retailers.
Olsenhaus and Elizabeth have received extensive press both domestically and internationally, from print media- Vogue, Marie Claire, In style, Oprah, Lucky, Nylon, Paper, The New York Times, The Wall St Journal and many more…
Network television spots and guest appearances include Bravo’s The Fashion Show with Isaac Mizrahi, TV Guide’s The Fashion Team with Colbie Cailet, E! Entertainment with Daily Candy, CBS’s The Price is Right, DCTV-Dutch Network, and NBC.
For the last 3 years she has been asked to judge the HSUS’s Cool Vs. Cruel- anti- fur design competition with students from The Art Institutes.
Celebrity clients include: Cameron Diaz, Anne Hathaway, Emily Deschanel, Gwyneth Paltrow, Alicia Silverstone, Colbie Cailet, Ally Sheedy and Persia White to name a few. __________________________________________________________________________________
The main office is in Miami, Florida with PR in New York City, and sales representation throughout the US, Sweden and Japan. Olsenhaus participates in trade shows throughout the world.
The line is manufactured in Mexico, Portugal, India, Brazil and the US.
Animal organizations Olsenhaus is involved with include Farm Sanctuary, Woodstock Sanctuary, PETA, HSUS (The Humane Society) COK (Compassion over Killing) and Mercy for Animals.
Elizabeth also works on collaborations with various designers, acts as a judge in design competitions and creates design competitions for Institutions inspiring students to use sustainable, cruelty/animal free materials in their collections for a better future.
Future plans include expanding Olsenhaus into a global lifestyle brand, with expansion into categories of men’s, children’s, clothing, home goods and retail franchises to further promote universal truth, compassion and consciousness.
Elizabeth currently divides her time between New York, Florida and traveling for Olsenhaus. Personal future plans include the continued practice of meditation and yoga. Also in the works is building a completely environmentally friendly home, starting a family, adopting children and rescuing more animals. She dreams of the day she can spend it entirely meditating, swimming and painting at peace, in a vegan world, free of suffering.
The word “vegan” has been used as a descriptor, as in the complete absence of consuming, wearing or using animals in any way and not a means for social community, ego attachment or elitism.
Elizabeth is not associated with any man-made religion. She is a representative in this era of the creation of the new world. She assists in the conscious awakening by working directly with creator consciousness, bringing light to darkness, beyond the karmic grid, egoic structures, the veil of illusion and Akashic record, on many levels for evolution.